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Creating a Newsletter Using Mail Chimp

Quite awhile ago, I signed up for Mail Chimp. It’s a great website that many authors use to send out their newsletters. I’ve recently started playing with it and wanted to share my experience.

  1. I reached out on a couple social media sites and had 21 people agree to join my mailing list (many of whom are friends and family).
  2. I imputed their contact information into the “lists” section on Mail Chimp.
  3. In the “template” section, I started creating a newsletter (more on that in a minute).
  4. When I was satisfied with it, I created a “campaign” but only sent it to close family and friends for their feedback.
  5. The feedback was great, but I have one more problem. I want to include a “freebie” on the newsletter, for all my readers who join. Using a website called InstaFreebie, I created a link for my readers, but the formatting was a mess (it requires a different format than Kindle and Smashwords). So, rather than spending a few hours reformatting my story, I’m looking for a better option. (I’ll let you all know when I find one and share with you how I did it.)

Now, as far as creating my newsletter, I wanted to structure it consistent with my “brand.” Here is a preview of it (in Mail Chimp):

Mail Chimp Preview

It’s very simple, but there was one idea that guided me as I created it:

  • My newsletter is for my readers, not for me. Therefore, I want to show them I value their time by making it a quick read and sharing information that I think they would want. Hopefully, I was successful in my goal.

Interested in joining my newsletter? Click: Join

Like my post?  Check out my personal blog: Here

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