• Who We Are

  • Schedule

    Mondays ~
    Tuesdays ~ Snarky
    Wednesdays ~ Dreamer
    Thursdays ~ Naughty
    Fridays ~ Dreary
    Saturdays ~
    Sundays ~

    Whenever ~ Smokey, Mighty, Eerie and Wicked

  • Snarky’s Tweets

  • Kinetic’s Tweets

  • Dreamer’s Tweets

  • Wicked’s Tweets

  • Eerie’s Tweets

  • Mighty’s Tweets

Creating a Newsletter Using Mail Chimp

Quite awhile ago, I signed up for Mail Chimp. It’s a great website that many authors use to send out their newsletters. I’ve recently started playing with it and wanted to share my experience.

  1. I reached out on a couple social media sites and had 21 people agree to join my mailing list (many of whom are friends and family).
  2. I imputed their contact information into the “lists” section on Mail Chimp.
  3. In the “template” section, I started creating a newsletter (more on that in a minute).
  4. When I was satisfied with it, I created a “campaign” but only sent it to close family and friends for their feedback.
  5. The feedback was great, but I have one more problem. I want to include a “freebie” on the newsletter, for all my readers who join. Using a website called InstaFreebie, I created a link for my readers, but the formatting was a mess (it requires a different format than Kindle and Smashwords). So, rather than spending a few hours reformatting my story, I’m looking for a better option. (I’ll let you all know when I find one and share with you how I did it.)

Now, as far as creating my newsletter, I wanted to structure it consistent with my “brand.” Here is a preview of it (in Mail Chimp):

Mail Chimp Preview

It’s very simple, but there was one idea that guided me as I created it:

  • My newsletter is for my readers, not for me. Therefore, I want to show them I value their time by making it a quick read and sharing information that I think they would want. Hopefully, I was successful in my goal.

Interested in joining my newsletter? Click: Join

Like my post?  Check out my personal blog: Here

InstaFreebie and Bitly

There are so many incredibly useful resources out there for authors, just waiting to be explored. Just this week, I finally took the plunge and checked out InstaFreebie and Bitly. I’ll share general information about these great sites below, as well as, my experience using them.

InstaFreebie

This is a website that is mainly used by authors who want a simple and safe way to give away free copies of their books. A few fellow writers recommended it when I asked about giving away copies in exchange for honest reviews. So far, I’ve only sent this link to a couple of reviewers, but this is what I noticed right away:

  • It is extremely user-friendly. It takes just a few steps in order to get a book giveaway up and running.
  • You have to have an ePub file, while I’ve never used before. I was able to get a free trial of a program (ePub Converter) in order to convert a word document into an ePub file.
  • When I opened the book on their site, the formatting was off. I resubmitted it with my CreateSpace formatting (which is my stripped down copy of my work), and it still had a space between each paragraph. I’m not sure how to fix it, but I’ll play with it some more.
  • The other thing that I couldn’t seem to figure out was how to view a copy of my book without actually going in and requesting a copy through the giveaway. I’m sure there is a way, but I may need to explore the site more.

Bitly

This is a website that takes links and shortens them, but it is so much more than that. This site also tracks how many times someone clicks on your shortened link, so you can monitor how useful your different advertisements are and how many people you’ve reached with them.

For example, here are two links that go to the exact same page:

The second link is the one that took me less than a minute to shorten using Bitly. Having a shorter link is nice, but what’s even nicer is that after I run this blog, I can go to Bitly and see how many people clicked on it.

Like my post?  Check out my personal blog: Lisa Morrow

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